Images & media courtesy of Brooks Running & Lakota Gambill

Brooks Running

“Run Lucky” | spring ’21

A dash of charm & a bit of playful plaid bring the spring ’21 “Run Lucky”  footwear design over the rainbow 🌈

This palette is centered on Irish green hues and achieves balance with touches of seafoam, citron and thoughtful gilded accents. The spring medley colors are unified in an allover plaid repeat on a specialty sublimated mesh materialization. An engineered shamrock midsole graphic builds the narrative of romping through a field of four-leaf clovers (in hopes of gold or an equally elusive PR.) More whimsical moments are found with the ROYGBIV tongue label and hammered coin texture path. Finally, the  signature “run lucky” declaration on the heel tab affirms the wearer’s fortune – or at least the design intent.

Illustrator, Photoshop
Retail Client
Brooks Running